Abstract: Social computing is now over a decade old and has established itself as a broad area of research in HCI and CSCW. In the first decade, we’ve seen the emergence of systems that mediate social information and activities by supporting and making visible social attributes such as identity, relationships, presence, roles, and more. In the next decade, social computing techniques will be applied in new domains, including mobile computing for the “next billion” users and “smarter planet” solutions. Many of these new applications will leverage social intelligence, ranging from the now-familiar technique of crowdsourcing to behavioral analytics based on traces of technology use. In this talk, I argue for a broad definition of social computing and discuss current research in these emerging areas within and beyond IBM.
Bio: Wendy A. Kellogg is one of the founders of the field of social computing, forming the Social Computing Group at IBM's T. J. Watson Research Center in 1998. The research group has worked on topics including social translucence (a conceptual framework pioneered by Erickson and Kellogg), computer-mediated communication, social proxies, enhanced audio conferencing, social and task visualizations, and most recently, virtual worlds for business use, social computing for the underserved users and “green IT.” Kellogg holds a Ph.D. in Cognitive Psychology and publishes in the fields of HCI and CSCW. She is Associate Editor of ACM's Transactions on Computer-Human Interaction (ToCHI). Kellogg is currently serving as Technical Program co-chair for CHI 2011. She served as Doctoral Consortium co-chair for CHI 2010, chaired the “Interaction Beyond the Individual” Subcommittee for CHI 2009, CHI 2005 Technical Papers, DIS 2000's Technical Program, and was General Co-Chair of CSCW 2000, and CHI'94. She has served on a variety of advisory boards, including the National Academy of Sciences Computer Science and Telecommunications Board (CSTB) and currently serves as a member of the Scientific Advisory Committee for the Digital Media and Learning Hub sponsored by the John D. and Catherine T. MacArthur Foundation. Kellogg was named ACM Fellow in 2002 for contributions to social computing and human-computer interaction, and elected to the ACM SIGCHI Academy and the IBM Academy in 2008.